Saudia Group named as official airline for the World Defense Show

Jan 10, 2024

Saudia Group has signed an agreement with the World Defense Show (WDS) to become the Official Airline Partner for its second edition.

WDS will take place in Riyadh from February 8 to 12, 2026.The agreement was signed by Khaled Tash, the Group Chief Marketing Officer of Saudia, and Andrew Pearcey, the chief executive officer of World Defense Show.

Saudia Group's participation in the World Defense Show 2026 encompasses three of its subsidiaries, Saudia Academy, Saudia Technic and Saudia Private. Khaled Tash, Chief Marketing Officer of Saudia Group said: " Saudia Group takes pride in sponsoring this global event hosted by the Kingdom. This aligns with our overarching strategy of contributing and participating in the success of diverse local events that attract global participation and visitors. These events receive extensive media coverage, contributing significantly to achieving the objectives of Saudi Vision 2030."

Andrew Pearcey, Chief Executive Officer of World Defense Show stated: "We are thrilled to announce our partnership with Saudia as the Official Airline Partner for World Defense Show. This collaboration is a significant step towards delivering a world-class experience for all our visitors and exhibitors. Saudia's commitment to excellence will enhance the overall experience of our participants and reinforces our commitment to creating global connections within the defense industry. Our partnership will benefit our international and domestic guests, offering them exclusive travel benefits and a comfortable journey to and from the show.”

The World Defense Show 2026 is held under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud. The Show provides a unique opportunity to engage with key decision-makers within the defense industry from both the Kingdom and around the world. It will witness visits from the royals, official delegations, government representatives, and executives representing various sectors.

The World Defense Show’s Live Display programme is set to deliver dynamic daily air and land demonstrations of manned and unmanned technology, showcasing the capability for future multi-domain operations. These demonstrations will feature assets from exhibiting companies and government entities including Saudia.

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